£1m
Grassroots social value evidence

Your club may be worth over £1 million to your community.

Proof of Play helps grassroots clubs put a credible number on their community impact — then turn that evidence into reports, funding conversations and local stories.

The problem

Most clubs know they change lives. They just can’t prove it.

That’s the awkward gap. Funders, councils, sponsors and partners increasingly ask for evidence. Grassroots clubs usually have stories, volunteers and good intentions — but not the kind of report someone can take into a funding panel.

What Proof of Play does

One 10-minute assessment. Four useful outputs.

01

Social value report

A full club summary with figures connected to recognised public sources and methodology.

02

Press release

A ready-to-send local story clubs can share with media, councils, sponsors and partners.

03

Funding guide

Practical guidance on where the evidence can support grants, leases, facility bids and community conversations.

04

Grant matches

A personalised route into The Funding Bench, matching clubs to relevant live funding opportunities.

How it works

It turns club activity into funder-ready evidence.

Club enters data

Players, volunteers, sessions, community programmes, audience served and local context.

Proof of Play calculates value

The tool uses a structured methodology and named public sources rather than a number pulled from nowhere.

Club gets evidence pack

Report, press release, funding guide, social content and targeted grant matches through The Funding Bench.

Where it helps

Not a vanity number. A practical asset.

The report gives clubs something stronger to attach, quote, forward, print or walk into a meeting with.

Grant applications and funding bids
Lease renewals and community asset conversations
Local authority and commissioner meetings
Sponsor and partner conversations
Press, social media and club storytelling
County FA, Active Partnership and NGB support
Grassroots clubs do huge amounts of good. Proof of Play helps them prove it.